You’re getting older.We made some things for that.
Denial isn’t an active ingredient. So we made simple, evidence-minded skincare for the parts of aging we can do something about.
Shop the existential crisisFive products. Considerable effort.
The founder’s story
I spent years working in beauty while mostly assuming skincare was for other people.
Then I looked in the mirror.
So I started making the products I actually wanted to use at home: proven ingredients, simple formulas, and none of the marketing fluff I knew I didn’t need.
They became my routine. Then my friends started asking for them too.
So I decided to bottle my existential crisis and sell it to other people.
Andrew, Founder
The line
Five products. Five clear jobs.
Because six felt like too many.
Product philosophy
Skincare has enough ingredients.It could use more evidence.
Most formulas do not become better because you add more things. We ask one simple question: what does this goal actually need?
More ingredients ≠ more effective.
How we pick our actives
Three reasons an ingredient gets in.
Good evidence.
Human data behind the job.
Interesting research.
Interesting enough to use. Not enough to oversell.
It smells incredible.
Also a legitimate reason.
The evidence department
We kept the receipts.
Every active we use has a function, a dose, and the data to back it up.
No trends. No fairy dust. Just the boring important stuff.
Ingredient index
JobProductReceipts0115% L-Ascorbic AcidAntioxidant defense, visible brightnessBright Side · Good evidenceBright SideGood evidence
The vitamin C with the receipts.
Human photoprotection data supports 15% vitamin C with vitamin E and ferulic acid.
Read paper02Vitamin E + Ferulic AcidStabilizes the formula, boosts defenseBright Side · Good evidenceBright SideGood evidence
Keeps the vitamin C from doing performance art in the bottle.
Ferulic acid stabilized C + E and doubled measured photoprotection in human skin.
Read paper03NiacinamideTone, texture, barrier supportMixed Signals · Good evidenceMixed SignalsGood evidence
The reliable one. Not glamorous. Extremely invited.
A 12-week split-face trial showed improvements in fine lines, spots, redness, and sallowness.
Read paper040.1% RetinalWrinkles, texture, visible birthday logisticsComing of Age · Good evidenceComing of AgeGood evidence
A serious retinoid in a format that still wants to be used.
Retinaldehyde improved wrinkles and roughness comparably to retinoic acid in a 44-week study.
Read paper05Copper Tripeptide-1Repair signaling, firmness supportMixed Signals · Interesting researchMixed SignalsInteresting research
Genuinely interesting. Not a magic wand with a peptide INCI name.
Mostly preclinical research points toward repair signaling and collagen support.
Read paper06Signal PeptidesFirmness, smoother-looking textureMixed Signals · Interesting researchMixed SignalsInteresting research
A polite memo to skin that may or may not check its inbox.
07Ceramides + Cholesterol + Fatty AcidsBarrier supportBaby's Bottom · Good evidenceBaby's BottomGood evidence
The barrier's own vocabulary, restocked.
08SqualaneSoftness, comfort, sealComing of Age, Baby's Bottom · Good evidenceComing of Age, Baby's BottomGood evidence
Keeps stronger actives from feeling like a dare.
09GlycerinWater bindingClean Slate · Good evidenceClean SlateGood evidence
Ancient. Unglamorous. Still undefeated.
10Jojoba BeadsVisual pleasure, not scrubClean Slate · Sensory choiceClean SlateSensory choice
They are there because they look good. That is allowed.
Architected fragrance
We like things that smell good.
We use fragrance when it makes the product better. We leave it out when it does not.
Clear Conscience
Airy. Mineral. Clean.
First Skin
Warm. Soft. Close.
No Take
Fragrance-free. For the over-stimulated.
Smelling good is allowed to be enough.
The routine
Use in this order.Then address your other problems.
A routine, not a personality.
Time continues to pass.
We can email you occasionally while it does.
Product launches, formulation notes, and other attempts to maintain structural integrity.